Head of Growth

Mission and Overview

My Wellbeing is building the platform for personalized emotional health so the millions of Millennials yearning for stronger mental health will know where to go, what to read, and who to talk to in order to feel better. Beginning with compatible lead generation (a.k.a. matchmaking, through which we have already served thousands of seekers and hundreds of providers), My Wellbeing looks forward to expanding into data and analytics, community building, media hosting and sharing, practice management, and more.

As our Head of Growth you will be responsible for setting the strategic direction for marketing, primarily around therapy-seeker acquisition, and driving all marketing and growth initiatives from inception to execution.

You will own all direct responsibilities for our current growth initiatives and will be working closely with the executive team and team of interns to build strategic plans and run experiments to inform My Wellbeing’s next steps.

Your performance in this role will be measured through user insights and behavior, initiatives that you test and launch, engagement rates, growth rates, the way you lead and motivate the team(s) you manage, and the way you collaborate and strategize with other technical and non-technical leaders.

You must be equal parts self-starter and team player--capable and interested in owning the growth strategy and implementing efficiently while taking into close consideration the perspectives of other team members and the My Wellbeing community of therapists and therapy-seekers.

You will be My Wellbeing’s first in-house, full-time growth/marketing hire. You will work closely with Alyssa, My Wellbeing’s founder, and will have the opportunity to work with a team of interns, outsourced/part-time talent, and as My Wellbeing continues to grow, you will be responsible for hiring and vetting the next growth hires under your management.

This is an incredible opportunity to be among the founding team at a growing, impactful startup. We are seeking a passionate, talented Head of Growth with a background in marketing and growth hacking who is interested in taking on a leadership role at a young and quickly growing startup in the mental health and wellness industry.

Role Focus

• Customer discovery

  • Identify the biggest pain points for seekers and therapists that can be solved with content and marketing

  • Identify key partners, influencers, and staples in customer demographics day-to-day to discover and strengthen new acquisition channels

• Reducing CAC

  • Strengthening current acquisition channels and setting strategy for testing and proving new channels to reduce CAC

• Increasing conversion

  • Identifying biggest friction points in conversion process and creatively meeting seekers and therapists where they are to better guide them through the process

• Broadening top of funnel reach and active funnel engagement

  • Content marketing

  • Email marketing

  • Social media

  • Community building

  • Influencer marketing

  • SEO

  • PR

• Leadership, management and strategy

  • Prioritizing which problems to solve first, why and how

  • Communicating growth plans, timelines, and progress with other executive teammates

  • Strategizing in-house vs. outsourced

  • Sourcing and managing outsourced or agency team(s)

Competencies

Requirements:

• 5+ years marketing experience

• Proven leadership ability

• Prepared to work rigorously with a passionate team

• Experience working at a startup

• Experience with growth hacking

• Experience goal setting and driving up conversion and down acquisition cost

• Execution oriented with the ability to bridge the gap between technical and non-technical teammates to efficiently reach business goals (bonus points for surpassing goals)

• Passion for mental health and wellness space

• Passion for customer interaction, community building, stigma ending

Personal and interpersonal strengths in:

• Organization and planning: Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities. Obsession with attention to detail.

• Strategy: Based on company goals and user insights, come up with and measure key product metrics and KPIs, learn and iterate.

• Voice of the seeker. Become an expert and a partner to our seekers and therapists to help them solve biggest pain points most efficiently.

• Collaborate for growth. Partner with the Sales, Customer Success, and Product teams at My Wellbeing to drive user acquisition, engagement, and product marketing.

• Communicative, listening skills. Exceptional communication and presentation skills with the confidence and ability to interact with team members across all departments and levels of the organization. Interest in sharing and receiving both positive and constructive feedback.

• Follow through on commitments: Lives up to verbal and written agreements, regardless of personal cost.

• Intelligence: Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.

• Analytical skills: Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. Exhibits a strong probing mind and achieves penetrating insights.

• Persistence: Tenacity and willingness to go the distance to get something done.

• Proactivity: Acts without being told exactly what to do. Brings new ideas to the company.

• Flexibility/adaptability: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.

• Passionate and purpose-driven. Believes in the mission and vision, particularly when or if things get hard.

• Honesty/integrity: Does not cut corners ethically. Earns trust and maintains confidences. Speaks plainly and truthfully.

• Professionalism: Cognizant of being a brand rep of My Wellbeing. Acts with courtesy, authenticity, compassion, professionalism.

Apply now

If you are interested in becoming My Wellbeing’s Head of Growth, please complete the brief form below to get started.