Many small businesses, including therapists, often need assistance to promote their services and/or products. Hiring a marketing agency can be a great way to gain access to valuable resources and insights that can help you meet your business goals. However, selecting the right marketing agency can be a daunting process. In this blog, we will discuss key factors to consider when choosing a marketing agency that best fits your business needs. We will aim to provide a thoughtful and informed opinion to help you make the right decision.
One of the main reasons to use a marketing agency is to gain access to their valuable resources. Marketing agencies have a team of experts that can help you with various aspects of marketing, from developing a marketing strategy to designing and executing marketing campaigns. In addition, marketing agencies have access to a variety of tools and data that can help you understand your target market and make better marketing decisions. Versus you having to train yourself up on the latest tools or software, why not use someone who already knows best practices?
Another reason to use a marketing agency is to get an objective perspective on your marketing efforts. It can be difficult to be objective about your own business, but it is essential to have an objective perspective in order to make informed marketing decisions. Marketing agencies can provide this perspective and help you avoid making common mistakes that can cost you time and money. They've done these tasks before and can help you steer clear of any major pitfalls you could encounter.
Finally, marketing agencies can provide a level of accountability that is often lacking in small businesses. When you hire a marketing agency, you are essentially hiring a partner that is invested in your success. This can be a great motivator to help you stay on track with your marketing goals. Most agencies will have frequent check-ins with their clients to ensure they're on track to hit your goals, strategize with you and find ways to improve your business.
Now that we've discussed some of the reasons to use a marketing agency, let's go over some key considerations to keep in mind when choosing one.
The first consideration is to make sure the marketing agency you choose has experience working with businesses in your industry. This is important because they will have a better understanding of the unique challenges and opportunities that are specific to your industry. In addition, they will be able to provide insights and recommendations that are relevant to your business, especially when it comes to a therapy practice. Therapy is not like marketing the latest product or clothing line. When marketing therapy, you must look for an agency that understands the human aspect of therapy and ultimately aligns with your values.
Another key consideration is to make sure the marketing agency you choose has a solid track record of delivering results. This means they should be able to show you case studies or testimonials from past clients that illustrate the success of their campaigns. By hearing from other clients or their past successes, you can help mitigate any risk you're taking on by selecting them as your marketing agency.
Finally, you'll want to make sure you are comfortable with the agency's communication style and that they are responsive to your questions and concerns. This is important because you'll be working closely with them and need to be able to trust them to give you honest feedback.
If you keep these considerations in mind, you'll be on your way to choosing the right marketing agency for your business.
Now that we've gone over some key considerations to keep in mind when choosing a marketing agency, let's discuss what you can expect when working with one.
First, you can expect to develop a close working relationship with the agency. This is important because you'll be working closely with them on a variety of marketing tasks. In order to be successful, it's important that you trust and respect the agency. What do they stand for? What sort of feeling do you get when communicating with them? Do they offer ongoing support or open lines of communication? These are all questions you should ask yourself when interviewing potential agencies.
Second, you can expect to receive regular reports and updates from the agency. This is important so you can track the progress of your marketing campaigns and make necessary adjustments. Again, most agencies will offer biweekly or monthly check-in calls to keep you up to date on how things are performing for your business.
Finally, you can expect the agency to be honest with you about your marketing efforts. This is important because you need to be able to trust the agency to give you honest feedback on how you're running your business. Are they going to tell you if your website needs to be redone? Do you trust their opinions, or do you think they're just trying to overcharge you?
If you keep these expectations and questions in mind, you'll be on your way to having a successful partnership with a marketing agency.
Now that we've discussed the reasons to use a marketing agency and what to expect when working with one, let's go over some of our top picks.
First on our list is Rex Marketing & CX. They are a boutique agency that specializes in digital marketing. They are a great choice if you're looking for an agency that is up-to-date on the latest marketing trends and has experience working with therapists. Their team specializes in working with small businesses and mental health-related services. Their pricing is also competitive compared to the other firms out there.
Next on our list is Marketing for Therapists. They are a full-service agency that is run by a mental health provider. They are highly specialized in the therapy space. Although their pricing is bit higher, you're paying for the industry experience that can sometimes be invaluable.
Finally, we have Johnson Jones Group. They are a full-service agency that offers a wide range of marketing services. They work with a variety of small businesses, with one of their specialties being specifically for therapists.
If you're looking for a marketing agency, we recommend you consider one of these three options. By using the steps outlined above, you'll be in a good place with whichever agency you decide to go with.
Match with the *right* clients for your practice while growing your professional community.
Ryan is former Head of Growth. At MyWellbeing, he helps providers get matched with clients through their unique matchmaking directory. Prior to MyWellbeing, he was the founder of Kontess, an edtech solution for universities, which was acquired in 2021. He has worked with small businesses and startups alike to help them increase revenue and reach more potential customers through the use of sales and marketing at his agency, Rex Marketing & CX.